Strategic plan

Vision

"A connected community where everyone has the opportunity to reach their potential" #clubtogether

Mission Statement

To provide a home for all members of our community working with them to improve their skills, resilience, wellbeing and confidence, thereby increasing the opportunities open to them.

Values

Building Resilience

To Create A Fair and Cohesive Community

To Develop A Club Together Approach

To result in Coming Home

Strategic and Operational Plan 2019 / 21

Strategic priorities

  • Develop safer and cohesive communities

  • Support the education of disadvantaged young people

  • Improve health, well-being and sense of inclusion

  • Promote AFC Wimbledon and Plough Lane as a vibrant community hub

Executive Summary

The purpose of this paper is to set out the strategic and operational priorities of the Foundation over the next three years in the form of an operational and business plan that covers all aspects of Foundation work.

Short term

In the next twelve months the short term aim for the Foundation is to ensure its major funded projects, PL Primary Stars, PL Girls and our College Education Programme are delivered effectively and it’s in a strong position to apply for the new round of PL and EFL three year funding projects from 2019. The growth of the Foundation will be largely dependent on securing ongoing and increased funding from these projects as a base from which to develop other related projects.

Secondly to broaden the range of its work programmes to develop projects across health and social inclusion, extending the skills and knowledge of its growing staff team in the process and creating new partners and revenue streams. A key focus is participating in the EFL Trust’s forthcoming National Citizens Service project from the summer of 2020 that is potentially a huge area of growth for the Foundation.

Thirdly the Trustees are committed to committing resources and energy to supporting two key deprived estates in Merton and Wandsworth, Phipps Bridge and Hazlehurst, after an ongoing consultation with community partners and this will be a focus for out PL Kicks work.

The Foundation’s Trustees will continue to review, with the Director, the governance of the organisation and ensure that all policies and procedures are in place effectively and updated where appropriate to meet the new requirements of EFL/PL capability.

The Trustees will also work with the Director to support the overall development of the organisation by continuing to explore the needs of the local community and partners, exploring new initiatives and crucially leading and contributing to key fundraising activities for the Foundation.

Medium term

The Foundation is committed to focusing much of its work across Merton and Wandsworth and retaining some activity in Kingston, due to the forthcoming stadium development on the Plough Lane site that is due for completion by Jan 2020. The Strategic Plan 2019 – 21 reflects this and the Foundation will work closely with the football club to ensure it’s impact is made largely in its home borough of Merton as part of the AFC Wimbledon ‘is coming home’ message for the local community.

The Foundation will be based in the new stadium from 2020 with office facilities and access to stadium and hospitality areas in the club to deliver elements of its work, particularly around its education and health programmes. The club and Foundation are committed to making the new stadium site a real ‘community hub’ at the centre of corporate, community and social life in the Wimbledon and Merton area.

Long term

By 2021 the Foundation would measure its success by working towards and achieving the following goals:

  • Lead deliverer of curriculum and afterschool school sport in Merton and Wandsworth. Extensive delivery of classroom literacy, numeracy and PSHE projects.

  • Delivery hubs for education, health and sports participation at Southfields Academy, Tooting and Mitcham FC, Plough Lane - Wimbledon.

  • Social inclusion projects – establishment of a intensive package of support for Phipps Bridge and Hazlehurst Estate’s residents and young people.

  • From 2020 lead deliverer of National Citizens Service in Merton - 120 YP on residentials.

  • Staffing – a staff team ideally of seven full time – Director, Administrator, School Sports and Sports Development Manager, Women / Girls and Disability Officer, Health and Well-being Officer, Social Inclusion / NCS Officer, Schools Lead Development Coach, a three day a week Fundraising Officer and 3 casual staff on 10 – 15 per weeks, 5 casuals on 5 – 10 hrs.

  • Funding – approximately £300k of funding per annum generated by the organisation - £50k of unallocated reserves generated.

  • Facilities – Foundation by 2020 to move into office space within the Plough Lane complex and have access to wider stadium facilities to deliver education and health projects – potential Foundation Foundation, FA Facilities Fund bid for coaching / community facility adjacent to stadium.

  • Governance – an expanded and diverse Board of Trustees with up to eight members with appropriate skills sets around finance, communications, fund raising, HR, equalities, safeguarding, local / national government.